In an era where seamless digital experiences define customer satisfaction, Greystar’s Atlas Oakland stands out as a prime example of how the right technology can transform residential living. By consolidating essential resident services into a single, integrated platform with the Flamingo Resident App, Atlas Oakland not only simplified daily life for residents but also achieved a remarkable 90% app adoption rate.
The Multifamily Tech Problem: Too Many Apps, Too Little Engagement
During development, the Carmel Partners team wanted to avoid a common issue in the multifamily space: app fatigue. Residents have to navigate multiple platforms to handle routine tasks—managing parcels, submitting maintenance requests, accessing intercoms, and paying rent. The result? Friction, confusion, and disengagement.
For property managers, this digital fragmentation isn’t just an inconvenience—it is a bottleneck. Staff members spend too much time troubleshooting logins, assisting with system access, and fielding resident inquiries that could have been automated with better tech.
The Solution: A Fully Integrated Resident Ecosystem
To prevent friction, Atlas Oakland implemented Flamingo’s all-in-one resident app, consolidating the entire resident journey into a single, intuitive platform. Integrations ensured that residents could access everything they needed without multiple logins or disconnected systems:
- Parcel Management – Seamless integration with Parcel Pending for package access
- Intercom & Building Access – Deep-linked integration for instant, secure entry
- Smart Access – Keymo Integration enabling effortless keyless entry
- Car Sharing – Direct access to Getaround for easy vehicle rentals
- Maintenance Requests – Simple submission and tracking
- Rent Payments – Direct payment integration for hassle-free transactions
- PMS Integration – Yardi sync for centralized property management
And the real game-changer?
Flamingo’s Password Saver. Once residents log in, the app securely stores credentials for parcel access, intercoms, and rent payments—ensuring they never have to enter passwords again.
The Results: A Digital Experience That Residents Actually Use
The numbers speak for themselves:
- 90% App Adoption – The platform became an essential part of daily life
- Up to 45 App Opens Per Resident Per Month – Consistent engagement proves utility
- 15k+ Integrations Accessed by Residents in 2024 – A testament to how vital these features are
- Beyond Just Integrations – Residents also use the app for community events, amenity bookings, and social engagement
Why This Matters for Multifamily
The success of Atlas Oakland highlights a fundamental shift in multifamily tech—the era of disconnected, single-purpose apps is over. Instead of forcing residents to juggle multiple platforms, properties that centralize resident services see higher adoption, better retention, and more engaged communities.
For property managers, this approach streamlines operations, reducing time spent on manual assistance while enhancing the resident experience. Flamingo’s Password Saver eliminates one of the biggest engagement barriers—login friction—ensuring a smooth, uninterrupted digital experience.
The Takeaway: The One-App Resident Journey Is the Future
Atlas Oakland’s story is more than a case study—it’s a blueprint for the future of resident engagement. Simplifying the digital experience isn’t just a convenience—it’s a competitive advantage.
