Atlas Oakland by Greystar and Carmel Partners opened right in the middle of the pandemic in a very competitive market.
The Carmel Partners asset management and Greystar property management teams wanted to offer a differentiated resident experience without overwhelming residents and staff with dozens of systems and logins.
The team could have gone the typical route some lease ups take by buying dozens of single-point solutions and then forcing residents to download dozens of apps.
The Carmel Partners asset management and Greystar property management team chose the Flamingo One-App Resident Journey to meet this challenge head on. Here is what we did:
Standardizing Operations By Replacing Point Solutions With Branded All-in-One
It’s exciting to move into a brand new apartment. What’s not so exciting is being forced to download 10s of apps. So Atlas went with the New Way with Flamingo rather than the Old Way with dozens of point solutions.
Integrations keep everything in one app for a better resident experience
We integrated various systems into the Atlas Oakland app, allowing residents to access everything they need from one place. This included a virtual key system so residents can unlock their door with the app.
→ Yardi Integration (Property Management System)
This integration automates data syncing with Yardi for giving app access to new residents, removing access for those moving out, allowing for maintenance submission, renter’s insurance verification, and even adding rent payment in one place.
→ Parcel Pending (Parcage Locker System)
This deeplinking allows residents to access their Parcel Pending app directly from the Atlas Oakland app.
→ ButterflyMX (Intercom System)
This deeplinking allows residents to access their ButterflyMX app directly from the Atlas Oakland app.
→ Keymo (Virtual Keys for Mobile Access)
We fully integrated the Keymo virtual key into the Atlas Oakland app so that residents don’t have to download a separate app or carry around a key fob.
Self-Service & Workflow Automations Save Money & Increase NOI
Automating typically manual tasks or making them self-service is saving the owners $1500+ per month. Additionally, automating these types of tasks frees the onsite team to focus on revenue activities and high impact customer service.
→ Review Requests
Flamingo’s proprietary algorithms automatically prompts residents at “Magic Moments” to leave reviews on review sites like Google, Facebook, Apartments.Com. Coupled with the amazing work the onsite team did, this led to Atlas Gaining 100 reviews in less than 12 months on Google.
→ Resident Event Management
Flamingo’s platform helps Atlas automate event management including event booking, RSVPs, reminders, and post-event surveys and pictures.
→ Amenity Reservations
With social distancing during the pandemic, Flamingo’s amenity reservation feature allowed Atlas to simplify amenity reservation management give all the social distancing rules and the large quantity of amenities at Atlas.
→ Resident Surveys:
Flamingo’s pulse surveys measure every aspect of the resident journey from tour to move-out, allowing the Atlas team to have a constant pulse on resident satisfaction.
→ Move-In, Renewals, Move-Out
Automating these tasks saves the onsite time 30 minutes per move-in, renewal, or move-out.
→ Resident Engagement
Atlas Oakland’s resident engagement app allows residents to stay connected with each other 24/7, not just at events. Residents use the app to message their neighbors, post on a social feed, earn rewards, access on-demand fitness, and more.
→ Digitized Resident Guide
Flamingo’s digital resident guide allows residents to search for information similar to how you do a Google search so that onsite teams are freed from answering the same questions over and over again like ‘what’s wifi”.
ROI & Impact of Atlas Oakland’s One-App Resident Journey