48. How Cardinal Group is Disrupting Multifamily With Their Employee-First Culture

The Apartment Rebels Podcast

48. How Cardinal Group is Disrupting Multifamily With Their Employee-First Culture

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Alex O’Brien founded Cardinal Management Group with the mission of changing what it means to love your work. So much so, that for the first years their mission statement didn’t event mention their customers or service at all. Today, Cardinal Group is the 44th largest apartment operator in the US with almost 40k units. During this episode, Alex shares his passion for company culture, why he personally welcomes every single hire and how they’ve managed to get 4x more applicants than other property management companies.